Why Subliminal Audios Fail To Create Change
(And why Think Right Now! audios are NOT subliminal)

The 7 most common reasons for this failure are…

1.  Ears don't hear it. 
Many independent university and government studies have concluded that it's nearly impossible to reproduce "inaudible yet audible" voice messages, underneath music or other sounds, which aim to vibrate the air and thus, the ear drums.  And in lab tests, commercial CDs, even from the oldest companies, gave no better results than playing just music alone.

2.  Improperly worded statements. 
Many companies don't and won't include their affirmations with the product.  Of the companies that have given their messages to researchers, many have affirmations that couldn't possibly affect positive changes in most listeners and some have some instructions that are extraordinarily harmful.  It can only be assumed that these people are only in this field for the money, because they haven't done even the basic necessary research about how the mind accepts and rejects information.
  

     Plus, the "keep it positive, keep it in the present, keep it first person" is just the basic building block of only one type of affirmation. But most subliminal CD makers don't even get this rudimentary step right.

3.   Inadequate Playback Equipment. 
Old, worn out or cheap players that may not have been properly cleaned in years will not have the capabilities needed to clearly reproduce words supposedly underlying the masking sounds.

4.    Worn Out Tape. 
Even if words masked with music could be delivered in an understandable form, if the tape is old, dirty or demagnetized, it would be no more valuable to helping change emotions or actions than a recording of ocean sounds.

5.    Distance From The Sound Source. 
Most people have the misconception that audio subliminals can reprogram their controlling thoughts with the sound source anywhere in the room, house or automobile.  Bad news...
  

     The sounds that make speech understandable, for the most part, are the high-pitched consonant sounds. The high frequency sound characteristics of the consonant letters C, J, K, P, Q, S and T help us to understand conversation.  Others like B, D, F, hard G, H and V are slightly lower pitched but still nearly impossible to pick out with any distance or background noise.

In my years of working in the hearing field, I have personally tested the hearing of over 4,000 people, from school children to people over 100 years old. 

I can report with absolute conviction that when the distance from the sound source is increased, those high-pitched consonant sounds never reach the listener’s ears because high frequency sounds (vibration) don’t travel as far as low pitches. So the messages become unintelligible. Especially if there is any other noise (Like music, waves, conversation, etc.) in the area.  

For instance, when people are a distance away and yelling something to you, what do you hear?  

You hear the vowel sounds!  A, E, I, O, U, Y.  They're louder.  You can hear the people yelling, but often can't understand what they're saying.

6.   Hearing Loss of the Listener. 
Again, in my hearing clinic, I saw this every day.  Hearing loss affects the ability to hear higher frequencies 99% of the time.  Unfortunately, these are the exact sounds you need to register so you can understand the spoken word.  So any measurable hearing loss usually renders subliminal audio totally useless.

7.    User Stops Playing it. 
If it’s not convenient and doesn't give immediate results, it won’t become a habit. Then it’s just a matter of time (usually days) before most people forget to hit that play button.  Also, lingering doubts or suspicions about any of the above mentioned reasons for failure can cause people to give up on their tapes.

Think Right Now! Success Conditioning Programs are not subliminal, so these limiting factors never come into play.  You hear every single word on every audio title.